Corporate Culture


Wolong Vision

To be an excellent enterprise and create a century-old brand.

Dominant Spirit

Integrity-based, continuous improvement, pursuit of excellence.

Enterprise Purpose

Supported by technology and rooted in quality, we strive for efficiency through management.

Business Philosophy

With one part of profit, two parts of relationship and three parts of dedication, we create the future with quality and generate value through service.

Quality Philosophy

Ensure quality with rigor, prudence, meticulousness and practicality, and strive for excellence in management. The product quality is flawless, and customers are satisfied without regret.

Wolong's Original Intention

"Three Principles"

People-oriented, quality-oriented, integrity-oriented.

Wolong's Mission

With a pure heart, building the dream of serving the country. Through reform, innovation, pragmatism, and hard work, we forge a unique path for Wolong's industrial development.

"People-oriented" Philosophy

Serve employees, be responsible for employees, be supervised by employees, and satisfy employees

Qualifications and Honors


Development History


development path


1954

Since its establishment in 1954, Nanyang Paints and Chemical Factory has weathered challenges and steadily grown.

1982

In 1982, under the leadership of Factory Director Li Guobao, who demonstrated unwavering belief and innovative thinking, the factory successfully overcame difficulties and revitalized itself.

1987

In 1987, the factory was recognized with provincial awards for its reliance on technological progress and innovation, marking a significant enhancement in its technological capabilities.

1988

In 1988, the factory adhered to the principles of integrity and quality, which led to widespread popularity of its products and an increase in production to 10,000 tons, achieving a notable expansion in scale.

1990

In 1990, the factory underwent mergers and acquisitions, leading to a leapfrog development and a breakthrough in production capacity to 30,000 tons, laying a solid foundation for further growth.

1995

In 1995, the introduction of an advanced thermal oil heating system significantly increased production capacity to 50,000 tons.

1999

In 1999, the factory launched high-value-added new products such as nitrocellulose paints and emulsion paints, and obtained ISO9001:2000 certification, demonstrating its commitment to product quality and environmental protection.

2002

In 2002, the factory developed environmentally friendly tableware coatings, further enhancing its market competitiveness.

2005

In 2005, the factory revamped its "Wolong" series products, presenting a fresh image to the market and enhancing brand influence. Between 2007 and 2008, the factory successfully introduced new products such as industrial paints and road marking paints, expanding its product line.

2010

From 2010 to 2011, the factory underwent a corporate transformation and restructuring, establishing "Nanyang Wolong Paints Co., Ltd.", laying the foundation for modern management practices.

2012

From 2012 to 2014, the factory completed a technological upgrade of its production workshops, increasing annual production capacity to 100,000 tons, with a significant improvement in product quality. Additionally, a garden-style factory area was constructed, providing an ideal environment for sustainable development.

2021

In December 2021, through a strong alliance, the factory formed "New Wolong" and established "Henan Wolong Coating Technology Co., Ltd.", opening a new chapter of development.

2022

From 2022 to 2023, the factory implemented the "Relocating from City to Industrial Park" strategy, investing in the construction of a fully intelligent green central factory project in Nanyang Guanzhuang Industrial Zone, aiming to build a modern factory that is intelligent, digital, and green, demonstrating the enterprise's firm confidence and clear planning for future development.

2024

In 2024, the Company implemented a strategy of "cluster, extend the supply chain, and expand scale." On the basis of continuously merging paint enterprises such as Jiangxi Haozhen New Material Co., Ltd., Xinmi Yongsheng Paint Factory in Henan Province, Hubei Jiayu Hongyi New Material Co., Ltd., Shaanxi Jingwei Xingchen New Material Co., Ltd., and Fuzhou Xinyongfeng Chemical Co., Ltd., it also successfully merged with "Zhenping Xingbang Paint Co., Ltd.", a paint enterprise in Henan Province, further expanding the scale and strength of the enterprise. Through strong alliances, it aims to improve product quality and service levels, and also inject new vitality into the development of the coating industry.

Factory Appearance


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